Recently, the European Travel Commission (ETC) published its market study on Gen Z Travelers, which included contributions from Carylann Assante, CAE, CEO, SYTA. The report seeks to share an understanding of what Gen Z travelers seek, how they’re influenced, their...
The definition of “young person” is totally subjective. Some take the scientific approach and tuck them neatly into the Generation Z box—anybody born between the mid-90s and the early 00s; others think it’s anybody who’s never known life...
