The Future of Student Travel: Trends, Destinations and Opportunities
The student travel industry is undergoing a renewed energy, shaped by new trends, emerging destinations, and a pent-up enthusiasm for exploration. Between the 2023 Student Travel Business Barometer and discussions among industry experts at the annual SYTA Conference,...
Because Stories Sell: Enhance Your Student Travel Experience with Group Travel Videos
Picture this: You are hosting a parent meeting to introduce the upcoming class trip. As you discuss the exciting itinerary, a video plays in the background—a storytelling masterpiece capturing highlights from last year’s trip. Familiar faces flash on the screen,...
Using AI For Student Travel
Recently, I attended a workshop on using Artificial Intelligence (AI) to plan and implement festivals and events. The facilitator asked the festival directors to highlight a challenge that they faced. One event planner shared that their town officials wanted to charge...
The Price of Popularity: Reckoning with Overtourism
This past summer, there were lots of conversations about overtourism. According to the Oxford Dictionary, overtourism is, “The situation where a place of interest is visited by too many tourists. In many places, overtourism is provoking a backlash from the locals.”...
